Create Inspiration.

hue is a full-service creative agency. We are boutique experience focused on purposful design. Our holistic, hands on approach to the design process produces powerful results that our unique to each project.


creative agency


As The Art Director For A|x Armani Exchange, A Global Fashion Company, Camila Participated In The Worldwide Repositioning Process Of The Brand Including The Redesign Of The Corporate Logo. She Created The Design Concepts For Every Season And Managed Their Deployment Into All Mediums Including: Print, Web, In-store, And Events Worldwide. She Worked At A|x Armani Exchange Headquarters In Nyc From 2000 Until 2005.

From There, She Formed The Creative Agency Hue In Binghamton, Ny, And Continued Designing For A|x Armani Exchange As Her First Client. As The Creative Director For Hue, She Has Worked With Various Local Organizations And Businesses Managing Their Marketing Campaigns. She Has Developed And Repositioned Brands, Creating Unique Voices That Speak To The Target Audience. She Has 12 Years Of Experience In Branding, Print Design, Media Buying, Campaign Development, And Print Production. She Takes Great Pride In Quality Production And Maintains Close Relationships With Trusted Printers To Ensure The Right Result.

Camila Was Educated At Parsons School Of Design In Nyc And Has A Bfa In Communications Design. Her Perspective On Design Can Be Seen In The Work Produced At Hue. She Says It Is About “Creating Something That Has Purpose, Not Just A Product Without Meaning.”

Camila Hoffman
Peter Hoffman