At hue, we are passionate about communication design…oh how we love type design, interesting graphic data design and oh oh…print! Yes we really love print. From sketching, to creating new print formats, type design, substrate selection, and print production expertise, our work is custom and on purpose. Our philosophy on design is one that is about the immediate reaction and experience of the user. This requires truly understanding the objective of the piece, the scale, type of exposure in order to create the right piece to reach the target audience.
Our design process involves understanding the core objectives of the project. We do this by defining the brand purpose which identifies the project’s objectives by distinguishing the target audience and focussing on the brand's essence. From there, we fully explore unique creative solution within our client’s budgets through our comprehensive design rounds. Ultimately, we create compelling, accurate designs that lead to more conversions and higher sales.