About Hue Creative Agency | Miami Beach

Camila Hoffman was the Art Director for A|X Armani Exchange for the Advertising, Public Relations, and Marketing Departments for over 8 years. As the Art Director at A|X Armani Exchange, Camila participated in the worldwide repositioning process of the brand including the redesign of the corporate logo which she created a hand-crafted custom font. One of her day-to-day tasks was to create design concepts to brand every season throughout the year and also manage their deployment into all mediums including: print, web, in-store, and events worldwide.

After getting married, Camila and Peter wanted to design their own life, their own way, carving a unique path. So they relocated to Upstate New York to find solace and be with each other. Camila continued working for A|X remotely and making trips down to NYC while building the boutique creative agency hue in 2005. Using the holistic approach of an all-encompassing branding and marketing experience from working at a global fashion brand that recreates its image for each season, that is what makes the design process at hue unique and exciting for all projects large or small and for all industry types. hue delivers compelling, unique communication design that’s customized for each client. It all starts in dissecting and identifying the big idea and then we go from there. Camila’s motto and approach to design is “it’s about “creating something that has purpose, not just a product without meaning.”   As the creative director for hue, Camila has worked with various regional, global, to local organizations and businesses and has developed and repositioned brands, creating unique voices that speak to the target audience. She has 24 years of experience in branding, art direction in photography and video shoots, print design, media buying, campaign development, and print production.

Camila’s path.

Camila Hoffman was born in Rio de Janeiro Brazil. She grew up enjoying samba, the beach and that carioca lifestyle. She moved to Stamford, Connecticut when she was 14 years old. She was impressed by how much she was embraced by all her fellow students and this helped her grow and simulate to the American culture quickly and with excitement.

Camila was very interested in the Arts from painting, drawing, and photography during her high school years, and she founded the Art Club as one of her extra-curricular activities. But her real passion was always fashion and she set her eyes and goals into moving to NYC to pursue her dreams.

Camila studied at Parsons School of Design in NYC where she earned a BFA in Communications Design. While at Parsons, Camila studied under many leaders in her industry including world-renowned graphic designer, art director, and photographer Henry Wolf who influenced and energized the editorial design industry during the 1950s and 1960s. His bold layouts, elegant typography, and whimsical cover photographs, and out of the box approach while serving as art director at Esquire, Bazaar, and Show magazines shaped Camila’s design process - to create big idea that have purpose.

Camila’s love of typographic and graphic design was also influenced by many other inspiring professors including Visionaire Magazine founder Cecilia Dean where she learned the art of telling captivating stories through print in the editorial world.

While still at Parsons, Camila was recruited in her senior year to freelance and design a new shopping bag for Visual Design Department at A|X Armani Exchange. Camila’s creativity, professionalism, and team work attitude made an impression and she was hired as the sole global graphic designer for the Advertising and Public Relations Departments and shortly after became the Art Director for the fashion brand. And the rest is history.

Peter joined Hue in 2006 as a web developer. Since then he has been involved and overseen all web-related projects from web design / development to social media campaigns and on-line advertising projects. He is constantly educating himself at an average of 10-15 hours per month with continuing education through Adobe and Lynda.com training programs. This has pushed Hue to be the in tune with leading web technologies, developing dynamic standards-based sites that function across all browsers and devices, native apps, as well as social media strategies that engage and function for the right audience.

Peter holds a BA from Hobart College in Geneva, NY where he was educated in literature and design. His current position as web director reflects his ability to adapt and think from a holistic perspective, seeing all parts. He has proven to be a vital component to the success of Hue.