Branding · Fashion
Dana Blair Case Study
To create an elevated brand that is more fashion forward for Dana Blair Designs.
Industry
Fashion / BeautyServices
BrandingAudio / VideoDigital / Web
01
The Challenge
The products are pretty but not necessarily all luxe. The price point is mid range so how do we create a posh feel that is still young and approachable.
02
Our Approach
Custom designed fashion iconography to give the high-end luxe feel. Used a san serif typeface below to bring in the youth modern feel.
Wrote al of the call out copy for the website to interact with the user in a very editorial way.
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