Case Studies
Work that performs.
Every project starts with understanding why. Our rationale-first process ensures every deliverable is purposeful, aligned, and built to perform.
01 / Featured
Branding · Government & Community Development
The Agency
Hue was hired to rebrand, reposition, and showcase how The Agency's impact as the leading economic development in Broome County NY.
Business Outcome
The Agency became the recognized face of economic development in Broome County. The rebrand from BCIDA to The Agency transformed a government acronym into a brand that drives investment attraction, talent retention, and regional pride — and continues to expand under Hue's ongoing stewardship.
Services
Branding
02 / Featured
Branding · Fashion & Retail
Armani Exchange — Branding
To create an updated logo and overall branding collateral for the global A|X Armani Exchange brand.
Business Outcome
The repositioned A|X Armani Exchange identity launched globally across retail, digital, packaging, and in-store — establishing the brand's young, urban, sexy positioning that defined the label for over a decade.
Services
Branding
03 / Featured
Branding · Government & Community Development
Broome is Good
A talent attraction and pride-of-place campaign that united eight municipalities under one brand — and put Broome County on the map.
Business Outcome
The campaign transformed regional sentiment. Broome is Good became a recognized brand across the Southern Tier — driving event attendance, earned media coverage, and measurable interest from NYC-area talent exploring relocation. Seven years of partnership later, the program continues to expand under Hue's creative stewardship.
Services
Branding
04 / Featured
Branding · Government & Community Development
Southern Tier 8
Hue was brought in to rebrand and essential position the brand.
Business Outcome
The rebrand unified eight counties under a single, modern identity that projects credibility to external investors while maintaining buy-in from a complex internal governance structure. ST8 continues as a retained Hue partner.
Services
Branding
05 / Featured
Branding · Architecture & Construction
RKC Architecture & Design
We were tasked to rebrand an established architecture agency. This rebrand involved changing the name and all of the collateral associated with it.
Business Outcome
RKC Architecture launched with a brand identity that matched the caliber of their portfolio — positioning them for luxury residential projects and elevating their presence in a competitive Northeast market.
Services
Branding
06 / Featured
Branding · Government & Community Development
Better Connection
Better Connection was a new initiative to gage the connectivity status and promote better services in the Southern Tier 8 Region Region. We were tasked in developing a platform to engage the public to participant and upload information to gather data.
Business Outcome
The Better Connection platform drove significant public participation in broadband data collection across the eight-county region — producing policy-grade connectivity data for regional leaders and state agencies.
Services
Branding
07 / Featured
Branding · Architecture & Construction
Eljin Construction
Created a fresh identity that truly coincides with the luxe and custom work that Eljin creates for each client.
Business Outcome
Eljin went from losing bids on perception alone to winning their largest municipal contract within six months of the rebrand. The new identity changed how decision-makers saw them before a single proposal was read.
Services
Branding
08 / Featured
· Government & Community Development
Greater Opportunities
Business Outcome
Greater Opportunities launched as a unified, people-first brand that bridged two counties without losing either. The your op framework turned a complex social services agency into something approachable and personal — giving donors, funders, and the communities they serve a brand they could proudly stand behind. The tagline Empowering community. Empowering you. gave the organization a voice as strong as its mission.
09 / Featured
Branding · Real Estate & Development
Water Works Realty
Created a real estate brand for a high-end, beautifully designed multi-level townhouses with lakefront of Seneca Lake. This clientele would range from younger successful people perhaps looking for their second home to an older established person looking for a relaxed yet sophisticated lake experience.
Business Outcome
The brand launched before a single unit was complete — and drove pre-sales through visual storytelling alone. The identity positioned Water Works as a premium lakefront lifestyle experience in Seneca Lake.
Services
Branding
10 / Featured
Events · Fashion & Retail
Armani Exchange Beachdance Miami Beach Event
The experience started before anyone walked through the door. A frosted tube landed in guests' hands. The storefront window announced a chance to win a trip to Ibiza. Inside, a panoramic wave mural and coordinated POS displays carried the identity through every surface. Logo, invite, environment, collateral — one cohesive vision.
Business Outcome
The Miami launch at Nikki Beach drew over 10,000 guests during Winter Music Conference 2003 — celebrities, VIPs, and industry figures alongside the AX core audience. The campaign's strength was its cohesion: save-the-date, cylindrical tube invite, promotional items, in-store environment, website, and digital all felt like one world. That foundation established the rollout blueprint for Los Angeles, Chicago, and New York.
Services
Events
11 / Featured
Branding · Architecture & Construction
Killowen
Created a beautiful, modern and elegant brand, with a custom font that accurately showcases the high-end, attention to detail, and craftsmanship that Killowen Construction brings to every project.
Business Outcome
Killowen's new identity immediately elevated how prospects perceived the firm — opening doors to higher-end residential and commercial projects that matched the quality of their craftsmanship.
Services
Branding, Digital / Web, Print / Graphic, Corporate / Data
12 / Featured
Branding · Fashion & Retail
Coiffixe
Create a cool brand for a tech beauty company.
Services
Branding
13 / Featured
Print / Graphic · Fashion & Retail
Armani Exchange — Press
To create seasonal collateral that stands out. Whether they are press releases to garner the attention of fashion editors or of the public with cool direct mail experiences.
Services
Print / Graphic
14 / Featured
Branding · Government & Community Development
Industry Summit
The Industry Summit Series was a new initiative to serve as a platform to connect industry specific businesses and public sectors to work collectively to grow the region. We were tasked with creating the brand and an event platform that could be used by all partners to promote economic growth.
Services
Branding
15 / Featured
Branding · Technology & SaaS
Camila
To create an app that helps people that are curious about that plant-based lifestyle and how to get into it with ease.
Services
Branding
16 / Featured
Branding · Architecture & Construction
FrayedNot
Although Frayednot has the reputation of being a cutting-edge, sophisticated, outstanding sound design company, the previous image was from its humble beginnings and it did not reflect the growth and the new high-end clientele Frayednot has been serving for the past few years.
Business Outcome
FrayedNot's repositioned brand aligned their visual identity with their high-end client base — enabling them to confidently pursue luxury residential and commercial sound design projects.
Services
Branding
17 / Featured
Branding
Cascun Farms
Create a new logo and packaging label.
Services
Branding
18 / Featured
Branding · Government & Community Development
Bridge Run
Seven years of reinventing the region's premier half-marathon — a new identity every season, the same unmistakable energy.
Business Outcome
Seven consecutive years of creative direction have made the Bridge Run the most recognized running event in the Southern Tier. Registration numbers have grown year over year, the event draws participants from outside the region, and the Bridge Run brand has become synonymous with community energy in Broome County.
Services
Branding
19 / Featured
Branding · Architecture & Construction
OMEGA Construction
Created a fresh, simple, elegant brand that highlights the energy and high-quality work Omega Construction presents for each client.
Business Outcome
Omega launched with a brand that communicated premium positioning from day one — landing enterprise-level clients who cited the brand identity as a factor in their decision.
Services
Branding
20 / Featured
Print / Graphic · Fashion & Retail
Armani Exchange — Music Series
Armani Exchange was repositioned in the early 2000 to target the young, sexy, urban demographic. With that, came the music influence. So every season A|X would partner with DJs and release one-of-a-kind music series that were also followed by events.
Services
Print / Graphic
21 / Featured
Digital / Web · Technology & SaaS
BPO — Concert App
To create an app that excites concert goers to not only enjoy the symphony but to interact with the music. And also to keep them excited to explore the city.
Business Outcome
The app transformed the concert experience — educating new audiences, deepening engagement for existing patrons, and driving post-concert activity in the local economy.
Services
Digital / Web
22 / Featured
Branding · Fashion & Retail
Dana Blair
To create an elevated brand that is more fashion forward for Dana Blair Designs.
Services
Branding
Every project starts with
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Our rationale-first process ensures every deliverable is purposeful, aligned, and built to perform.
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