Bridge Run
To develop a brand that communicates the premier race level and community focused energy that the Bridge Run event brings to the area in order to attract both locals and outsiders to participate in the race and support the local economy.
Project details
The Challenge
The previous brand did not communicate the energy and fun that the Bridge Run has. It had no life, it was flat, and not exciting. Every year since 2013, we have had to develop a different theme to make the Bridge Run feel fresh and exciting for returning runners year after year and also compete with the many other half and 5k events that occur in the region.
Our Approach
Developed a custom message and overall vibe for each year including logo application, colors, graphics, dynamic web experience with sign up feature, easy to track on back end, print items, video spots, radio spots, promotional items, signage, and more.
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