Our Work
Work that performs
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Every project starts with a business problem. Here's how we solved them.
Featured Case Studies
01 / Featured
Branding · Fashion
Armani Exchange Branding Case Study
To create an updated logo and overall branding collateral for the global A|X Armani Exchange brand.
Business Outcome
The repositioned A|X Armani Exchange identity launched globally across retail, digital, packaging, and in-store — establishing the brand's young, urban, sexy positioning that defined the label for over a decade.
Services
Branding
Year
2001
02 / Featured
Branding · Architecture
Eljin Construction Case Study
Created a fresh identity that truly coincides with the luxe and custom work that Eljin creates for each client.
Business Outcome
Eljin went from losing bids on perception alone to winning their largest municipal contract within six months of the rebrand. The new identity changed how decision-makers saw them before a single proposal was read.
Services
Branding
Year
2018
03 / Featured
Branding · Government
The Agency Case Study
Hue was hired to rebrand, reposition, and showcase how The Agency’s impact as the leading economic development in Broome County NY.
Business Outcome
The Agency became the recognized face of economic development in Broome County. The rebrand from BCIDA to The Agency transformed a government acronym into a brand that drives investment attraction, talent retention, and regional pride — and continues to expand under Hue's ongoing stewardship.
Services
Branding
Year
2019
More Work
Armani Exchange Press Case Study
To create seasonal collateral that stands out. Whether they are press releases to garner the attention of fashion editors or of the public with cool direct mail experiences.
View Case Study →Print / Graphic · Fashion
Armani Exchange Press Case Study
Southern Tier 8 Case Study
Hue was brought in to rebrand and essential position the brand.
View Case Study →Branding · Government
Southern Tier 8 Case Study
RKC Architecture & Design Case Study
We were tasked to rebrand an established architecture agency. This rebrand involved changing the name and all of the collateral associated with it.
View Case Study →Branding · Architecture
RKC Architecture & Design Case Study
Dana Blair Case Study
To create an elevated brand that is more fashion forward for Dana Blair Designs.
View Case Study →Branding · Fashion
Dana Blair Case Study
Bridge Run Case Study
To develop a brand that communicates the premier race level and community focused energy that the Bridge Run event brings to the area in order to attract both locals and outsiders to participate in the race and support the local economy.
View Case Study →Branding · Government
Bridge Run Case Study
Better Connection Case Study
Better Connection was a new initiative to gage the connectivity status and promote better services in the Southern Tier 8 Region Region. We were tasked in developing a platform to engage the public to participant and upload information to gather data.
View Case Study →Branding · Government
Better Connection Case Study
Water Works Realty Case Study
Created a real estate brand for a high-end, beautifully designed multi-level townhouses with lakefront of Seneca Lake. This clientele would range from younger successful people perhaps looking for their second home to an older established person looking for a relaxed yet sophisticated lake experience.
View Case Study →Branding · Architecture
Water Works Realty Case Study
Killowen Case Study
Created a beautiful, modern and elegant brand, with a custom font that accurately showcases the high-end, attention to detail, and craftsmanship that Killowen Construction brings to every project.
View Case Study →Branding · Architecture
Killowen Case Study
Night Club in the Sky Invite
View Case Study →Print / Graphic · Fashion
Night Club in the Sky Invite
OMEGA Construction Case Study
Created a fresh, simple, elegant brand that highlights the energy and high-quality work Omega Construction presents for each client.
View Case Study →Branding · Architecture
OMEGA Construction Case Study
White Out Invite
View Case Study →Print / Graphic · Fashion
White Out Invite
Beachdance Full Experience
View Case Study →Branding · Fashion
Beachdance Full Experience
Armani Exchange Music Series Case Study
Armani Exchange was repositioned in the early 2000 to target the young, sexy, urban demographic. With that, came the music influence. So every season A|X would partner with DJs and release one-of-a-kind music series that were also followed by events.
View Case Study →Print / Graphic · Fashion
Armani Exchange Music Series Case Study
Future Disco Invite
View Case Study →Print / Graphic · Fashion
Future Disco Invite
FrayedNot Branding Case Study
Although Frayednot has the reputation of being a cutting-edge, sophisticated, outstanding sound design company, the previous image was from its humble beginnings and it did not reflect the growth and the new high-end clientele Frayednot has been serving for the past few years.
View Case Study →Branding · Architecture
FrayedNot Branding Case Study
Pepsi Deluxe
View Case Study →Print / Graphic · Fashion
Pepsi Deluxe
Young Hollywood Invite
View Case Study →Print / Graphic · Fashion
Young Hollywood Invite
Beachdance Invite
View Case Study →Print / Graphic · Fashion
Beachdance Invite
Afterparty Invite
View Case Study →Print / Graphic · Fashion
Afterparty Invite
A|X Campaign Packaging
View Case Study →Print / Graphic · Fashion
A|X Campaign Packaging
Armani Exchange Packaging
View Case Study →Print / Graphic · Fashion
Armani Exchange Packaging
Coiffixe Case Study
Create a cool brand for a tech beauty company.
View Case Study →Branding
Coiffixe Case Study
Broome is Good Case Study
Create a program to build pride of place among local residents and attract new talent from the NYC area to the region. This program was to ignite excitement for the region that would lead to talent retention and attraction.
View Case Study →Branding · Government
Broome is Good Case Study
Industry Summit Case Study
The Industry Summit Series was a new initiative to serve as a platform to connect industry specific businesses and public sectors to work collectively to grow the region. We were tasked with creating the brand and an event platform that could be used by all partners to promote economic growth.
View Case Study →Branding · Government
Industry Summit Case Study
Armani Exchange Seasonal Direct Mail
As any global brand, there is reinvention every season with need to create mailers to create an impact.
View Case Study →Print / Graphic · Fashion
Armani Exchange Seasonal Direct Mail
BPO - Case Study
To create an app that excites concert goers to not only enjoy the symphony but to interact with the music. And also to keep them excited to explore the city.
View Case Study →Digital / Web · Tech
BPO - Case Study
Case Study - Camila
To create an app that helps people that are curious about that plant-based lifestyle and how to get into it with ease.
View Case Study →Branding · Tech
Case Study - Camila
Cascun Farms Case Study
Create a new logo and packaging label.
View Case Study →Branding · Tech
Cascun Farms Case Study
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