Earnest

Studios under twenty people don't fit either end of the market. Enterprise CRMs are bloated and need a full-time admin. Indie tools are too narrow — you end up wiring six SaaS subscriptions together with Zapier and prayer. The challenge was to design a single-workspace product that mirrors how studios actually run, with AI woven through every surface so the tool teaches itself to your brand instead of the other way around.

Earnest is a Nuxt 4 + Directus stack with a custom Context Broker that assembles a live snapshot of every client, project, deal, invoice, and message into structured input for every AI call. The Earnest Score gamifies follow-through across six performance dimensions. A composable document-blocks library powers proposals and contracts that round-trip from AI draft to signed agreement without a third-party tool. Whitelabel-ready for studio and agency tiers, with role-based access, Stripe billing, and a built-in productivity engine that prioritizes daily actions across the entire org.