Branding · Architecture & Construction
FrayedNot
Although Frayednot has the reputation of being a cutting-edge, sophisticated, outstanding sound design company, the previous image was from its humble beginnings and it did not reflect the growth and the new high-end clientele Frayednot has been serving for the past few years.
Industry
Architecture & ConstructionServices
The Challenge
How to create an experience focused brand whose behind the scene process is tech based. How do we make prospective clients feel the service, the experience, the sound and final product.
Our Approach
We repositioned the brand to showcase the experience behind the sound. Sound is a feeling, it's a frequency, it's unseen but felt. We did this by attaching different moods and emotions to the different projects Frayednot provides. We also created a new clean logo, a tag line, a beautiful sophisticated digital experience, and a unique high-end leave behind thank you piece.
The Outcome
FrayedNot's repositioned brand aligned their visual identity with their high-end client base — enabling them to confidently pursue luxury residential and commercial sound design projects.
Project Deliverables
Branding
Color Story - FrayedNot
Vibrating luxury.
Corporate / Data
Corporate Id - FrayedNot
Stealth mode rising.
Project Deliverables
Branding
Color Story - FrayedNot
Corporate / Data
Corporate Id - FrayedNot
The Outcome
FrayedNot's repositioned brand aligned their visual identity with their high-end client base — enabling them to confidently pursue luxury residential and commercial sound design projects.
Before & After
Frayednot: Website Before and After
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Architecture & Construction