Armani Exchange — Music Series

Armani Exchange was repositioned in the early 2000 to target the young, sexy, urban demographic. With that, came the music influence. So every season A|X would partner with DJs and release one-of-a-kind music series that were also followed by events.

Industry

Fashion & Retail

Services

Print / Graphic

The Challenge

Coming up with a cool design for the packaging that resembled the current campaign, and yet that is exciting and eye-catching.

Our Approach

Created a collection of designs, some featuring the campaign imagery turned into graphics, or ambient imagery turn into graphic, or just simple bold design choices. All of these designs were implemented into events in particular in Miami at the time and in-store displays and windows.

Project Deliverables