Branding · Architecture
Water Works Realty Case Study
Water Works is an exclusive, beautifully designed luxe lakefront living experience in Seneca Lake, NY.
Services
The Challenge
When we were approached for the project, the actual property was not completed. Not even one unit was even close to being finished. So we had to create the essence of what it would feel like to live in this future high-end development.
Our Approach
Custom illustration logo, full branding experience, tag line, corporate identity, sell sheets for open house, and more.
The Outcome
The brand launched before a single unit was complete — and drove pre-sales through visual storytelling alone. The identity positioned Water Works as a premium lakefront lifestyle experience in Seneca Lake.
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