Branding · Government

Better Connection Logo

Our naming and logo design approach was intended to be simple, bold, and no fuss. The target audience are mainly rural people that are not interested in fluff and having to read between the lines. We wanted to speak to them directly and address the problem in an instance. By using the word connection instead of broadband, we outline right at the offset that this is what we are talking about. And the word better is simply addressing what they don’t have, good internet access and services and how they deserve better.