Branding · Fashion & Retail
Dana Blair
To create an elevated brand that is more fashion forward for Dana Blair Designs.
01
The Challenge
The products are pretty but not necessarily all luxe. The price point is mid range so how do we create a posh feel that is still young and approachable.
02
Our Approach
Custom designed fashion iconography to give the high-end luxe feel. Used a san serif typeface below to bring in the youth modern feel. Wrote al of the call out copy for the website to interact with the user in a very editorial way.
Gallery