Category
Behind the Work
Inside looks at how our projects come to life.
Rebranding an Architecture Firm Without Losing Its Legacy
When RKC Architecture & Design came to us, they had four decades of award-winning work and a brand that hadn't evolved in twenty years. The challenge wasn't designing something new — it was honoring everything they'd built while positioning them for the next chapter.
A Fashion Brand Born on the Street
FrayedNot started as a concept — a fashion brand that celebrates imperfection and authenticity. We built the identity, the visual language, and the market positioning from a single idea into a brand ready for retail.
When the Brand Has to Sell What Doesn't Exist Yet
Real estate developers market properties before the first shovel hits the ground. The brand has to make prospects see — and commit to — something that doesn't physically exist yet.
Building a Construction Brand That Commands Premium Rates
Eljin Construction had three decades of exceptional work and a brand that looked like every other contractor in the region. The rebrand didn't just change their look — it changed who was calling.
From Acronym to Authority: How The Agency Became a Brand
When the Broome County IDA came to us, they were invisible outside municipal circles. Their acronym communicated function but not mission. We didn't just redesign their brand — we gave them a new name, a new voice, and access to rooms they'd never been in before.
Eight Years Inside Armani Exchange
Before founding Hue, Camila spent eight years as Art Director at A|X Armani Exchange headquarters in New York City — including the global brand repositioning and logo redesign. Those years shaped everything about how we approach brand strategy today.
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