Branding

Southern Tier 8 Logo

Our approach to the Southern Tier 8 logo was to evoke a clean, modern, forward-thinking feel that showcases the innovative vision and initiatives of the organization. Also, this brand is the “mothership” of many off-shoot programs, so this logo has to live often with many other branded projects and also along dozens of partners logos throughout the region. This modern and clean approach was a key strategic design direction, so the logo stands out among the clutter while also being complementary with the various other branded programs.