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Broome

Audio / Video · Government

Broome is Good Introduction for Dick's Open

A cinematic brand introduction video played to thousands of attendees at the Dick's Sporting Goods Open before a Bon Jovi concert — the debut moment for the Broome is Good campaign.

Client

Broome is Good

01

The Challenge

This wasn't a social media post or a website banner — it was a live event in front of thousands of people waiting for Bon Jovi. The video had to command a stadium's attention, land the Broome is Good message instantly, and leave the crowd feeling something about their region before the first chord hit. One screening, no rewind, no second impression.

02

Our Approach

We produced a high-energy brand film designed specifically for large-format projection in a live event setting. The pacing builds from quiet pride to full celebration — showcasing the landscapes, the people, the culture, and the energy of Broome County. The edit was calibrated for stadium sound and screen scale, with bold typography, cinematic footage, and a soundtrack that bridges the gap between the brand reveal and the concert ahead. Every frame was designed to make the audience feel like they're part of something worth celebrating.

Video

Dick's Sporting Goods Open - A Good Life in Broome County

The promotional video designed for the Dick's Sporting Goods Open in Endicott, NY to showcase the Broome County talent attraction campaign "A good life" prior to a Bon Jovi concert.

The Outcome

The video debuted to a roaring crowd at the Dick's Open — turning a golf tournament into the unofficial launch event for Broome is Good. It gave the campaign instant credibility, regional pride, and a story that people talked about long after Bon Jovi left the stage.

Related Work

Broome is Good Logo

Branding

Broome is Good Logo

Broome is Good Color Story

Branding

Broome is Good Color Story

Broome is Good Tagline

Branding

Broome is Good Tagline

Logo Made in Broome

Branding

Logo Made in Broome

Web Design

Digital / Web

Web Design

Broome is Good Video Stories

Audio / Video

Broome is Good Video Stories

Broome is Good Super Bowl Spot

Audio / Video

Broome is Good Super Bowl Spot

Marketing Collateral

Print / Graphic

Marketing Collateral

Investor Packet

Print / Graphic

Investor Packet

Web Ads

Digital / Web

Web Ads

Good Life Events

Events

Good Life Events

Promo Items

Print / Graphic

Promo Items

Good Life Articles

Marketing

Good Life Articles

Signage and Giveaways

Print / Graphic

Signage and Giveaways

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