Peter
HoffmanTeam
Digital Director / Senior Developer
About
Peter joined Hue in 2006 as a web developer. Since then he has been involved and overseen all web-related projects from web design / development to social media campaigns and on-line advertising projects. He is constantly educating himself at an average of 10-15 hours per month with continuing education through Adobe and Lynda.com training programs. This has pushed Hue to be the in tune with leading web technologies, developing dynamic standards-based sites that function across all browsers and devices, native apps, as well as social media strategies that engage and function for the right audience.
Peter holds a BA from Hobart College in Geneva, NY where he was educated in literature and design. His current position as web director reflects his ability to adapt and think from a holistic perspective, seeing all parts. He has proven to be a vital component to the success of Hue.
Latest articles
All articlesWhy We Build with Directus, Nuxt, and GSAP
Our tech stack isn't accidental. After fifteen years of building digital platforms, we've settled on a combination that gives clients enterprise-grade capability without enterprise-grade complexity. Here's why Directus, Nuxt, and GSAP are the foundation of everything we build.
Designing for Sound: The BPO Concert App
How do you design a digital experience for something fundamentally analog — a live orchestra performance? The Binghamton Philharmonic needed an app that enhanced the concert experience without distracting from it.
Headless CMS: Why Your Next Website Shouldn't Have a Backend
The traditional CMS model — where your content management system and your website frontend are fused together — is holding your business back. Here's why decoupling them changes everything.
Building Data Portals That People Actually Use
Most data portals are built for the people who create the data, not the people who need it. We've spent over a decade building data visualization platforms for government agencies — here's what we've learned about making data accessible.
From WordPress to Directus: A Migration Playbook
We've migrated dozens of client sites from WordPress to Directus. Here's the practical playbook — what to move first, what to leave behind, and how to make the transition invisible to editors.
Progressive Web Apps vs. Native: When to Build What
Not every mobile experience needs an app store listing. PWAs deliver native-like performance through the browser — but they're not always the right choice. Here's a decision framework.
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